New West End Company

We produced a compelling festive campaign with the theme of 'Christmas Cheer', involving the stores and consumers that make Oxford Street such an iconic and vibrant place to shop.

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Christmas Cheer Photo Campaign

To support the OX ST brand, Traffic produced a custom iPad app allowing representatives on the street to interview shoppers and upload pictures (branded in a custom frame) to a social wall of contributors. The shoppers were also asked to make a Christmas wish, and one lucky winner chosen at random each day won a prize.

Twelve Days of Christmas Cheer

Each of the twelve days of Christmas featured a door, and behind each door was an interactive social media related task, giving participants the chance to win prizes donated by Oxford Street’s myriad retailers. This campaign created lots of social traction and generated lots of buzz around Oxford Street and the brands involved.

We conceived, designed and operated both of these campaigns, taking responsibility for their success and reporting back on the results.

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