Life in my Shoes

Body & Soul’s pioneering and powerful multi-platform campaign challenges the fear and misunderstanding surrounding HIV in the UK.

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We have worked closely with Body and Soul since 2011, including the design and build of the award-winning first iteration of this site, which showcased the Undefeated film. At its heart, the campaign seeks to promote empathy through creative mediums that build understanding of what life is like in someone else’s shoes.

In this most recent iteration, we evolved a new look and feel for the site, building on the existing design and introducing new interactive features.

The site’s design extends the key components of the brand, such as its distinctive typographic treatment, sophisticated colourway and use of bold photography by contributors including Rankin and Suki Dhanda. These visual elements are incorporated into a single page site structure with additional horizontal navigation, providing an experience that is both visually striking and intuitive.

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