Cash Converters are the UK and Australia’s largest retailer of second hand goods, with 200 high street stores in the UK and 250 in Australia, as well as offering a range of financial services including pawn-broking and payday loans. Prior to engaging Traffic Digital, Cash Converters had invested little in the digital space. Traffic have worked with Cash Converters to develop their online strategy, web platforms and systems.
The core web platform is a comprehensive destination, including a store locator, information about financial services (including pawn-broking, payday loans, cheque cashing and buy-backs), franchisee recruitment, and an online shop. The webshop is the centerpiece of the site, selling new and secondhand products from stores all over the UK. The webshop has exploded in popularity over the last few years, with users enjoying interactive auctions and the ability to make offers on products.
Cash Converters Webshop has been successfully rolled out in 2 countries (UK and Australia). It provides a sophisticated online service for the business serving millions of page views a month and turning over significant revenue.