Alexandra Palace

We produced a compelling new digital presence for this iconic venue, reflecting its status as one of the most treasured and versatile London destinations. The new responsive site is optimised for desktop, tablet and mobile and offers an interactive and vibrant visual experience.

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We were retained by Alexandra Palace in 2013 and tasked with overhauling their digital presence. The existing site held an enormous archive of information, but not all of it was being used effectively. Our first task was to re-structure the architecture of the site to make sure the most-accessed information and sections were the most readily accessible for the user. A more comprehensive look at our processes in this area can be found on our blog: Tackling responsive re-designs for content-heavy websites.

From here, we underwent a detailed design and usability phase to create an elegant look and feel that reflects the organisation’s prestige. We created an ‘edge-to-edge’ experience across devices, making use of all available screen real estate where possible. The site features striking, high-resolution multimedia throughout alongside a bold and attractive colour scheme.

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